Friday, January 05, 2007

So You Think That All Those Fancy Words You Used To Describe Your Real Estate Are Helping To Sell It?

So you think that all those fancy words you used to describe your real estate are helping to sell it? Think again. A recent study done at the University of Guelph, carried out over four years, shows that 'must-see' or 'motivated seller' deters people from buying. Apparently words like 'beautiful' are good words to use, with selling prices of these home being up to 15% higher. Positive descriptions are the way to go, stay away from any mention of 'fixer upper' or 'motivated seller'. has the full article online.

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